Before the shoot. Before the show.
Branded content for the AICP Awards Show hosted at MoMA.

The white cyclorama became the inspiration for the opening title sequence of the show and all the subsequent collateral for the branding of the event. These blank canvases are brought to life on commercial stages every day. They are the space where images are made and ideas are realized.
Produced at Trollb├Ąck + Company
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