The BET Awards celebrates mass achievements in black entertainment and honors music, sports, television and motion pictures. Held at the Microsoft Theater in Los Angeles it draws an A-list crowd of who’s who in black culture.
S/R developed
an extensive branding package for this iconic evening. This included both the on-air graphics package and onstage screen backdrops. For the lead-up to the event we designed an outdoor print campaign and then curated online and social content to create a cohesive statement across all media.
The design is minimal but bold, a striking modular system that uses a distinct vernacular. Linear elements not only show how we are all connected, but also transform to create graphic iconography representing the different award categories.
Credits
Design: Edwin Santacruz
Animation: Edwin Santacruz, Steven Lee, Andrew Chung
Producer: Alena McDougal, Jojo Mu, Bomyee Hwang
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