BET Awards 2017
For our second year producing the graphics for the BET Awards Show we provided a package that had an organic balance between tech and graphic design. We provided 7 unique renderings of each letter and number in the show logo which gave the BE​T​ ​team flexibility to use unique versions of the logo on and off-air.

A precise halftone pattern was the connective tissue throughout the package. It was utilized to create energetic transitions, build iconography for the Awards show categories, animate type in and more. This pattern put into motion facilitated a very ownable and branded look for what was a very memorable and performance packed show.
#BETAWARDS2017
Our extensive branding package included on-air graphics and creative for screen backdrop on stage. For the lead-up to the event we designed an outdoor print campaign and curated online social content to create a cohesive statement across all media.
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