New York Auto Show
New York Auto Show
It’s a big deal when one of the country’s biggest car companies moves it headquarters from Detroit to New York.

Well, this is exactly what Cadillac have done, taking ownership of downtown Manhattan in the process. The launch of the new flagship model, the CT6 at the NYC Auto Show became the centerpiece for this announcement.
Director Joe Wright created a long form film for the CT6 exhibition area at the show. The film, displayed on a unique LED screen 120FT wide and with a 270º curve, paints an emotional cinematic portrait of New York. A visceral experience that combines extreme slow motion imagery, immersive textures of the city and detailed crops of the CT6.

We must dare, and dare again, and go on daring.

Editor: Paul Bastin
Producer: Marie de Leon
Compositor: Joseph Pistono
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