Parallels By Design
We created a multi-screen film juxtaposing the similar creative process and development behind Cadillac’s luxury cars and Public School, the creative directors of DKNY. The voice of the piece is Andrew Smith - Executive Director of Global Design at Cadillac. The film is featured on a video wall in Cadillac’s Salon area of the Detroit Auto Show. The Salon is a new curated experience - a bespoke environment that showcases the craftsmanship of both high fashion and luxury vehicle design.