Providing original editorial concepts expressly for social media, we produced
two INSTAshoots for the minimalist brand off the back of their runway collections.
For the Fall 2015 collection held at Spring Studio, we set up a sequence of six
mirrors to achieve the desired effect: a first reveal of the looks from the show
(many featuring mirrored pailettes), visible from all sides.
The models came straight off catwalk and onto the set, with six outfits
highlighted in our final edit, and we got the stills and moving clips out by 10pm
that night. Our concept for Calvin Klein’s Resort 2016 presentationCK
focused on one model in a set. We shot backstage and again produced the
still and moving assets for same-day uploading.
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