Desert X
From February 25 through April 30, 2017, the Coachella Valley and its desert landscape became the canvas for a curated art exhibition - Desert X.
Sibling Rivalry designed an iconic branding system and look that we then applied to our execution of an entirely new website, physical signage at the artists' sites, digital promotion, branding materials for the Desert X Hub at the Ace Hotel and more.
The artworks, in various indoor and outdoor locations, were open to the public and offered visitors a way to see the valley and reflect on serious and playful issues through the lens of the participating artists' creativity and work.
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