World Trade Center
An ongoing collaboration with Ford to create screen content in Santiago Calatrava’s epic World Trade Center Transportation Hub in NYC.
Sibling Rivalry took control of multiple LED displays to seamlessly meld live­ action and 2D animation. The team created beautiful filmic stories based on the key themes of Exhilaration and Sustainability.

To accomplish this we employed a variety of camera systems: underwater, on the water, drones, and a multi-camera array system that allowed us to capture a 24k image, necessary for the largest screen which spans a length of 280 feet.
16 Acre Complex
300,000 Daily Commuters
19 High Resolution Screens
5000sq ft of 4mm LED
A Total of 25,730,272 Pixels
Behind the Scenes
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