IAC / Gehry
I Date. I Shop. I Invest. I Ask. I Buy. I Search. IAC
We created the content for a 120ft x11ft seamless projection wall in the lobby of the IAC Building. The content was used to promote the various brands in a dynamic way. The result was a combination of animation, photography and real-time online feeds from a number of the IAC websites. The scale and resolution of the wall is unique, offering a great viewing experience both for people within the lobby and on the street outside.
The IAC Building, designed by Frank Gehry, is located on the west side highway in Chelsea, New York. IAC is a holding company for around 50 of the worlds largest websites (incl. Ask.com, Match.com and Vimeo).
Behind The Scenes
Produced at Trollbäck + Company