Stella Artois x Water.org for World Water Day
Stella Artois teamed with Water.org to raise awareness and give access to clean water to those in need in the developing world. Our team helped spread this message using the iconic Chalice on the multiple LED screens located in the WWTC, leading up to an installation event on World Water Day in the Oculus of the World Trade Center.
1-3 Week Activation: 1 Chalice = 5 Years
For 3 weeks, using simple graphics, we juxtaposed imagery of the iconic Stella Artois Chalice with clean footage of water bubbles shot in our studio, creating a new but strong association between Stella Artois and water. By doing this, we helped share awareness of the clean drinking water issue facing the developing world, and incited people to join on World Water Day to help make a difference for the Stella Artois x World Water Day event in the Oculus. By buying just 1 Chalice would provide a person in the developing world 5 years of clean water - hence, the 1 Chalice = 5 years messaging.
World Water Day
On World Water Day, messaging on the multiple screens was updated to tie-in with the beautiful installation Stella Artois and Water.org had created.
In place of the water bubbles on screen were now multiple rising balloons in shades from white to dark blue, mimicking the movement of the organic water bubbles while complementing the physical space.