Sunday Night Football
The NFL isn't just about the games, it's about the stories behind the games – the positional matchups, off-field drama, storied rivalries, and most importantly, the fans.
This package was designed to tell those stories in a direct and impactful way, creating fanbase-targeted spots and shareable content. Over-the-top dimensionality is the default for making sports graphics feel massive, but this toolkit shows that an epic sense of scale can still be achieved with a minimal type treatment.
Design / Animation: Edwin Santacruz