Virginia Black
Decadence Redefined

Created by spirits guru Brent Hocking in collaboration with Drake, VB
challenges the traditional aesthetic of the whiskey category for a new
generation of whiskey drinkers. The teaser, although looking like it
was shot live, was created entirely in CG, to exude smoothness,
decadence, glamour, swagger and soul. The release was built on a
shared passion for style, music, and the pursuit of taste with the
teaser first launching via Social Media, and then quickly finding its
way into the live concert arena on LED screens as part of Drake's
Summer Sixteen tour.
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