BET HER

  • Animation
  • Branding
  • Live Action

Overview

We are all individuals, but we stand together as one. The BET HER network rebrand celebrates women’s individuality and personal expression within a framework that feels clean and unified.

The open-ended logo system embraces this spirit of customization, with the “her” appearing in different handwritten styles to reflect the diversity of the black female experience.

Typography

Our black, simple and bold type provides a consistent, yet playful typographic language, while our “highlighting” compositional elements add a customized feel.

Fonts used: Freight Display and Theinhardt

Photography

The photography is inspired by and seeks to celebrate the unique and powerful attributes of black women. It brings attention to the varying textures and colors of the skin and hair, the movement of hands and bodies by close-up framing and compositions.