E! Live from the Red Carpet

  • Animation
  • Iconography
  • Illustration

Overview

E! rules the roost when it comes to the Red Carpet. They tasked us with re-envisioning their awards season branding. We decided to go classic, flat, and bold.

Challenge

Our starting point was to strip away all superfluous elements and go with the purest representation of the red carpet; a simple red rectangle.

Solution

We designed 12 unique icons for each of the events they cover. These icons became the language for the entire campaign across all media, including digital, on-air, and print. These icons paired with bold typography capture a playfulness, while also maintaining the feel of a black tie affair.