Ford Hub

  • Animation
  • Experiential
  • Live Action

Overview

As part of our ongoing collaborations with Ford, GTB, and Westfield at the World Trade Center, we created two distinct Ford branded activations that uniquely demonstrate Ford’s leadership role in our mobile future and drive foot traffic to the Ford Hub.

With Explore, Play, Consider, Imagine and Discover as our ethos, we reexamine mobility solutions and a smarter way of life.

Creative Process

The first campaign, “What If”, turns the screens into an open conversation. Through playful questions, we highlight how small changes and innovative thinking can make people’s lives better and give us more freedom to move.

Our goal was to inspire curiosity with metaphorical questions, tactile objects, and playful vignettes. To create a sense of optimism and pique curiosity, we mixed stop motion with illustration, 3D graphics, and live-action for a whimsical and graphic feel.

MOVE FREELY EXTENSION

As an extension of the “What If” campaign, we created a bold graphic messaging system to emphasize the Hub’s arrival and encourage traffic more directly. Playing off standard billboards, the flipboard graphics make for a tongue in cheek interpretation of how to use these very digital screens.

BEHIND THE SCENES

To create a sense of optimism and pique curiosity, we mixed stop motion with illustration, 3d and live-action for a whimsical and graphic feel. Here you can get a sense of our quirky, handmade sets and props.