Fusion Rebrand

  • Branding
  • Logo Design
  • Strategy

OVERVIEW

Change starts with a moment. A moment of creative inspiration, of fearless impulse, or of social responsibility. The moment someone steps on stage in front of an audience for the first time, goes vegetarian, adopts a pet, or launches a new business. As a brand, Fusion embodies the moment of impact, the spark that ignites positive change in one’s life and in the world at large – exciting new things are happening, and Fusion is ready to re-introduce itself to the world.

BRAND IDENTITY

Our brand package expands on Fusion’s role as a facilitator of connections, positioning the network as a catalyst for positive change. We conducted a thorough brand audit, identifying key strengths in Fusion’s content offerings and key weaknesses in the previous brand package – as well as goals for our rebrand moving forward. We explored an extensive variety of approaches to communicate this idea of a moment of impact – the spark.