Ford: Go Further

  • Animation
  • Experiential
  • Live Action

OVERVIEW

For our inaugural project with Ford for the the grand opening of Santiago Calatrava’s epic World Trade Center in Westfield, the largest shopping complex in Manhattan, we took control of 19 LED displays that took over all digital advertising within the complex.

We announced Ford’s presence in New York City with the opening of their Hub inside the WWTC, and informed people of their progressive initiatives using the themes Exhilaration and Sustainability.

APPROACH & PROCESS

For Exhilaration, we employed a variety of camera systems: underwater, on the water, drones, and a multicamera array that allowed us to capture a 24k image, necessary for the largest screen in the WWTC.

For Sustainability, we took an entirely different approach. Using their energy saving cars as the starting point, a beautiful field of CG flowers and vines bloom out, creating a tableau of lush greenery.

WESTFIELD WORLD TRADE CENTER METRICS

16 Acre Complex
300,000 Daily Commuters
19 High Resolution Screens
5000sq ft of 4mm LED Panels
A Total of 25,730,272 Pixels