Sunday Night Football

Overview

The NFL isn’t just about the games, it’s about the stories behind the games – the positional matchups, off-field drama, storied rivalries, and most importantly, it’s about the fans.

This package was designed to tell those stories in a direct and impactful way, creating fanbase-targeted spots and shareable content. This toolkit demonstrates that an epic sense of scale can still be a achieved with a minimal type treatment.