Syfy Rebrand

  • Animation
  • Branding
  • VFX & CG

Overview

In 2015, we redesigned the Syfy brand, transforming it from a white controlled environment to a detailed cinematic world. At the heart of the identity is a continually transforming logo that simultaneously emerges and recedes into living surfaces, or into the footage itself.

Typography

Using a simple grid a small set of type sizes and a single weight of Syfy’s signature typeface we’ve created a system that is crisp, clear and very strongly branded.

Textures

Syfy’s content spans everything from spaceships in the future, labs in the present or gladiatorial arenas in ancient times. A library of material was created to be evocative of this wide range of content while remaining open to interpretation. This approach provides easily adaptability to future programming.