WTC Westfield

  • Animation
  • Experiential
  • Illustration

OVERVIEW

In collaboration with Westfield and the WTC, we animated and extended the illustrated campaign across all screens inside the Oculus. The animations introduce the viewers to a fantastical Westfield world showing snippets of what the shopping center and transport hub has to offer.

INTERACTION

Visitors may find themselves walking along side life- size, illustrated commuters, shoppers, and diners in a space that very much resembles the space they’re in. There are animations for the morning, afternoon, and evening where not only the colors differ, but the direction and pace in which the commuters walk differ as well.

THE PLACE TO HOLIDAY

Additional holiday-themed illustrations were animated just in time to reflect the season’s shopping and fun activities.